PIP: In the announcement of rates, every 0.0001 change is called a pip (PIP) and in the change of the yen rate, every 0.01 change is called a pip. There are two rates in a trade. Rate of purchase from you (Bid) and sale to you (Ask). It is natural that the rate of sale to you is higher than…
1. People – Understanding Customer Behavior in a Different World The people you are marketing to and the product that you are marketing go hand in hand. However, we’re leading off with the people because if you don’t first and foremost understand who you are marketing to, you may end up trying to sell them a product they don’t want…
