1. Market Data Analysis
Using artificial intelligence and data analysis tools to identify target markets, customer needs, and predict trends.
Scientific Guide: Use tools like Tableau or Google Data Studio to analyze demand trends, consumer behavior, and competitor pricing.
Real Example: Nestlé adjusted its product formulations in Asia based on consumer data analysis to better match local tastes.
2. Digitalization of Processes
Using digital platforms for supply chain management, logistics, customer relations, and issuing commercial documents.
Scientific Guide: Utilize ERP systems like SAP or Oracle Netsuite to integrate order, inventory, logistics, and taxation processes.
Real Example: Maersk reduced customs clearance time by 40% by digitalizing its logistics and documentation processes.
3. International Branding
Creating a strong brand and building trust in foreign markets through digital marketing, social media, and a multilingual website.
Scientific Guide: Leverage content marketing, multilingual SEO, and targeted ads on platforms like LinkedIn Ads and Google Ads.
Real Example: Lush built a green and ethical image through multilingual websites and eco-friendly campaigns in Europe.
4. International Networking
Attending exhibitions, trade forums and using B2B platforms such as Alibaba, TradeKey, Global Sources to find business partners.
Scientific Guide: Participate in B2B platforms and international trade shows like Canton Fair or SIAL Paris.
Real Example: An Iranian saffron exporter secured long-term European contracts through the Gulfood Expo in Dubai.
5. Using Fintech in Trade
Utilizing new financial solutions such as blockchain, smart contracts, cryptocurrencies, and international payment platforms.
Scientific Guide: Employ blockchain for transaction tracking and smart contracts for secure international deals.
Real Example: IBM’s TradeLens project uses blockchain to improve transparency in maritime logistics.
6. Compliance with International Standards
Awareness of new import and export laws in each country, especially in the areas of environmental, customs, and tax standards.
Scientific Guide: Consult international law firms and use resources like Export.gov to stay updated on regulations.
Real Example: Iranian food exporters acquired HACCP and ISO 22000 certifications to enter the EU market.
7. Product Localization
Adapting packaging, language, design, and even product formula based on the tastes and needs of customers in each country.
Scientific Guide: Conduct local cultural research and adapt product packaging, language, and design accordingly.
Real Example: Pepsi launched region-specific flavors like melon in China and mango in India.
8. Smart Supply Chain Management
Using ERP and IoT systems to reduce costs, increase delivery speed, and improve inventory management.
Scientific Guide: Implement IoT systems in warehouses to monitor product status and predict inventory needs.
Real Example: Amazon uses AI-powered automation to manage and optimize warehouse inventory.
9. Export Risk Analysis
Identifying and managing political, currency, legal, and transportation risks in target markets through export insurance and protection contracts.
Scientific Guide: Use reports from agencies like Euler Hermes or Coface and obtain export insurance.
Real Example: German companies use Hermes Cover export insurance to mitigate currency risk in African markets.
10. Sustainability & Green Trade
Compliance with global standards in the field of green trade and reducing the carbon footprint of products to attract European and Asian customers.
Scientific Guide: Use recyclable packaging, clean energy logistics, and obtain Carbon Neutral certification.
Real Example: Patagonia built strong brand presence in the European green market by using recycled materials and carbon-neutral policies.
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