The importance of the medical equipment trade and the role of the WHO Economic aspects of medical devices Tracking and explaining the growth in health spending in all national systems has been a prominent concern in governmental, academic and industrial research in both developing and developed countries. Many studies have shown that technological changes in health care, especially medical devices…
Many forces shape trade flows, including trade policies, changes in the nature and location of consumer demand, and differentials in the costs of labor and other inputs across geographies. Another important, but underappreciated, driver of trade flows is technology. The history of trade reflects the ongoing march of new technological innovations. After the Second Industrial Revolution, for example, the introduction…
1. People – Understanding Customer Behavior in a Different World The people you are marketing to and the product that you are marketing go hand in hand. However, we’re leading off with the people because if you don’t first and foremost understand who you are marketing to, you may end up trying to sell them a product they don’t want…
